WHO MIKE IS
Mike Richardson is an ACD/Copywriter living in Toronto. He began his career at FCB, where he spent five years working on his true passions: beer, cheese, and major financial institutions. More recently, his work has taken him to New York City and back again, on a quest to solve climate change, end poverty, and sell car insurance in Trinidad. His work has been recognized by The One Show, Communication Arts, Lürzer's Archive, The London International Awards, Applied Arts, The Marketing Awards, New York Festivals, and the ADCC. When he’s not busy writing ads, he enjoys watching his favourite sports teams miss the playoffs, speaking in the third person, and writing short bios about himself.
THINGS MIKE WON
One Show, Shortlist, Radio Campaign, SA, "Holiday Worries," 2018
One Show, Shortlist, Social Post Single, SA, "Poverty 360," 2017
One Show, Shortlist, Social Media Visuals, SA, "Poverty 360," 2017
Communication Arts, Nov / Dec, PSA, SA, "Poverty 360," 2017
Communication Arts, Nov / Dec, Volvo 360, 2016
Lürzer's Archive, 200 Best Packaging Design, "Jo-Zu," 2017
Lürzer's Archive, Vol. 3, Salvation Army, 2017
Lürzer's Archive, Vol. 1, Volvo 360, 2017
Lürzer's Archive, Vol. 3, Hoyle's Plumbing, 2015
LIA, Silver, Radio, MPP Paradise Pools, “Kids,” 2013
LIA, Bronze, Radio, MPP Paradise Pools, “Husband,” 2013
The Crystals, Bronze, Agency Radio Campaign, "SA Holiday," 2017
Marketing Awards, Silver, Self Promo, John St. “Decksecution,” 2020
Marketing Awards, Silver, Radio Campaign, "SA Holiday," 2017
Marketing Awards, Silver, Package Design, "Jo-Zu," 2015
Marketing Awards, Bronze, Collateral Campaign, "Jo-Zu," 2015
Marketing Awards, Shortlist, Press Campaign, "SA Holiday," 2017
Marketing Awards, Shortlist, POP single, Volvo 360, “Tricycle,” 2016
Marketing Awards, Shortlist, Collateral Campaign, "Lisa Petrole," 2015
Marketing Awards, Shortlist, Ambient, "Hoyle’s Plumbing," 2015
Marketing Awards, Shortlist, Online Campaign, "Orville Coupon," 2014
ADCC, Silver, Integrated Campaign, SA, "Poverty Isn't Easy To See," 2017
ADCC, Merit, Interactive, PSA, SA, "Poverty 360," 2017
ADCC, Merit, POP, "Volvo 360," 2016
ADCC, Merit, Poster Series, "Volvo 360," 2016
ADCC, Merit, Radio, Subway, “Rich Man, Poor Man,” 2016
ADCC, Merit, Design Misc, "Lisa Petrole Photography," 2015
ADCC, Merit, Online Film / Video Series, "Orville Coupon," 2014
Applied Arts, Out-of-Home Single, Salvation Army, 2017
Applied Arts, Out-of-Home Series, Salvation Army, 2017
Applied Arts, Public Service/Charity Single, Salvation Army, 2017
Applied Arts, Public Service/Charity Series, Salvation Army, 2017
Applied Arts, Entire Advertising Campaign, Salvation Army, 2017
Applied Arts, Viral/Social, Salvation Army, 2017
Applied Arts, PSA/Charity Radio, Salvation Army, 2017
Applied Arts, Out-of-Home Series, Volvo 360, 2016
Applied Arts, Point-of-Purchase, Volvo 360, 2016
Applied Arts, Complete Book Design Series, "Lisa Petrole," 2015
Applied Arts, Design Promotion Miscellaneous, "Lisa Petrole," 2015
Applied Arts, Branded Content Series, "Orville Coupon," 2014
Applied Arts, Digital Series, "Orville Coupon," 2014
Applied Arts, Brochures / Media Inserts, Cougar, 2014
Riu Punta Cana All-Inclusive Beer Drinking Champion, Nov. 2014 *true story
New York Festivals, Gold Midas Award, TD Bank, 2010
Promo Awards, "Coors Light Mystery Mansion," 2010
New York Festivals, Finalist, "Recipe Cards," TD Bank, 2010
PLACES MIKE WORKED
Taxi Toronto (2019 - present)
Clients: Volkswagen, Audi, Oikos
John St. (2018 - 2019)
Clients: Tangerine, KFC, Boston Pizza
KBS NYC (2017 - 2018)
Clients: BMW, Red Robin, Allstate
Grey Toronto (2016 - 2017)
Clients: Volvo, MOECC, Salvation Army
Sid Lee Toronto (2014 - 2016)
Clients: MLSE, Coke, PCF, vitaminwater
Blammo Worldwide (2013 - 2014)
Clients: Fallsview, Orville, Cougar
FCB Toronto (2008 - 2013)
Clients: Coors Light, Kraft, Delissio, TD Bank, NABS