"Chimney/Fruitcake/Drag/Butch/Elves”
The tinsel. The sparkly lights. The non-stop Mariah. Turns out the holidays have always been a little queer. This fun poster series helped make the yuletide feel a little more gay, and increased holiday donations to Egale, a 2SLGBTQI charity, by 267%.
"Case Film"
At first glance, these posts seem like any other family holiday photo. But when users interact with the 360 feature, they reveal a side of the holidays most of us never see.
*One Show Shortlist 2017
"Tricycle/Stroller/Dog"
Volvo's new 360 degree camera lets you see all around your vehicle, in every direction. So now potential accidents have nowhere to hide.
*Communication Arts 2017
"Once a year/Holiday stress/Crowded mall/" Radio :30
These three, simple 30-second spots compare the trivial things that most of us stress over during the holidays, to the things that those living in poverty have to deal with.
*One Show Shortlist 2018
"Pre-recorded" TV :30 / Alt ending
I'm currently eating a delicious Prime Rib Melt sandwich from Subway, so I pre-wrote this lousy description of our TV spot. I could never decide which ending was funnier, so I put em both up.
"Love/Hate" TV :60
Does the thought of cilantro make you gag? Does watching someone pour ketchup on a perfectly cooked steak fill you with rage? Love it or hate it, if you care this much about food, then face it…you’re a food lover.
“Decksecution" (2 mins)
If you work in advertising, you build a lot of decks. It’s kinda what we do. So, for the John St. Agency of the Year video, we partnered with the experts at Fyre Festival to launch a first-of-its-kind deck building algorithm. Why? Because a good idea doesn’t have to be doable. It just has to be deckable.
"Caddy/Bowler/Rockstar" TV :30
A trip to Fallsview Casino is pure, uninhibited excitement for grown ups. I'd strongly recommend turning down your speakers for these.
"Case Film"
As adults we don't take climate change seriously, because the truth is, it's not really our problem. It's our kids who will be left to deal with the mess. So we asked them to solve it.
"The Rainmaker"
A no fee bank account from PC Financial could save you up to $200 a year. What you choose to do with that 200 bucks is entirely up to you.
At Mill Street, we spend 99.9% of our time on the beer, and whatever's left over we spend on advertising. This print campaign was designed and art directed in Microsoft Word, and took about five minutes.
*Creativity Online Editor's Pick 2016
"Hot as you know what" TV :30
We put the Devil in a grocery store to tell you all about new Kraft Habanero Heat Shredded Cheese. There were plans to make this a recurring character, but our actor swore he would never do another 5-hour makeup session, so hey, one-off it is.
"A Force of Nature"
The BMW 530e is the first plug-in hybrid to fully harness the raw power of electricity, to dramatically increase performance. So, to launch it, we partnered with Lightning Researchers at the University of Florida, to see if we could tame one of the most powerful electric forces on Earth.
"Case Film"
If the Volvo XC90 is the most award-winning SUV of the year, then by simple logic, the entire ad campaign for the Volvo XC90 must be award-winning too. Right?
To promote Toronto photographer Lisa Petrole's brand new website, we created a photo mailer series of three blank notebooks, which contained absolutely no photography whatsoever.
